St John's Innovation Centre delivers business workshops, training sessions and events on a regular basis within Cambridgeshire and the East of England region. With the aim to support the growth and development of small to medium businesses, a number of focused topics are covered from raising finance to marketing and recruitment.
Introduction to Amazon Web Services
Venue: The Hauser Forum, Entrepreneurship Centre, 3 Charles Babbage Road CambridgeDate: 30 May, 2012
Time: 1:00 pm - 6:00 pm
Cost: FREE
Attend this half-day event for an introduction to the services offered by Amazon Web Services (AWS) and to gain an understanding of key technical concepts such as architectural best practices, developing software with the lean methodology and automating your infrastructure using AWS.
Secrets of Social Media for Business
Venue: St John's Innovation Centre, Cowley Road CambridgeDate: 7 June, 2012
Time: 7:00 pm - 10:00 pm
Cost: £15.00
Rupert Dick has been supporting IT businesses solutions for the last 20 years helping businesses large and small to develop workable web strategies. Benefiting from his experience, you will gain confidence in what to do, how much to do and your next steps.
Marketing your Business on the Web
Venue: South Fens Business Centre, Fenton Way ChatterisDate: 20 June, 2012
Time: 9:30 am - 11:45 am
Cost: £10.00
If you aren’t marketing your business online then you are missing out on a large number of potential customers. This intensive workshop will provide an introduction to a wide range of online marketing tools, including: search engine optimisation (SEO), pay per click advertising (PPC) and email marketing - focusing on practical hints and tips that will have a real impact on your business.
Secrets of Pop-up Book Design
Venue: St John's Innovation Centre, Cowley Road CambridgeDate: 27 June, 2012
Time: 7:00 pm - 9:00 pm
Cost: £17.50
Known as "Mr Pop-up" and internationally in demand for this talks on pop-up books, Robert Crowther is one of the leading paper engineers. He published over 30 pop-up books, mostly covering non-fiction topics such as Inventions, Flight, Cars etc.and numerous novelty books. He will explain for those who want to have a go themselves how to create a book and what makes pop-up books successful
Secrets of Popular Science Writing
Venue: St John's Innovation Centre, Cowley Road CambridgeDate: 30 June, 2012
Time: 9:30 am - 3:30 pm
Cost: £145.00
Science writer Brian Clegg, has written The Universe Inside You and How to Build a Time Machine, following Inflight Science, published in 2011, which was Times Book of the Week, among other successful poular science books. He will begin the day with a talk on writing about and selling science writing and seque into an interactive workshop including pitches for books and article from participants.
Sales and Negotiations
Venue: South Fens Business Centre, Fenton Way ChatterisDate: 2 July, 2012
Time: 4:00 pm - 6:15 pm
Cost: £10.00
Successful selling doesn’t need to be the Hard Sell. Effective Negotiation doesn’t need to be Tough Bargaining. This stimulating workshop gives fresh insights into how to make more business by having a better understanding of what makes people tick (and buy).
Could HMRC help to fund your business growth? R&D Tax credits – helping your business claim its share
Venue: St John's Innovation Centre, Cowley Road CambridgeDate: 6 July, 2012
Time: 10:00 am - 1:00 pm
Cost: FREE
Research and Development tax credits were first introduced into UK legislation in 2000 and since that date HMRC estimate that there are over 180,000 companies in the UK who are eligible to claim R&D tax credits but don’t - costing SME’s an estimated £12bn. Recent changes to the legislation in the 2012 Budget have made the rewards even greater and it is the only UK tax credit currently that can result in cash being paid to your business, even if you are not in a corporation tax paying position yet.
Raising Finance for Business
Venue: The Boathouse Business Centre, Nene Parade, 1 Harbour Square WisbechDate: 19 September, 2012
Time: 4:00 pm - 6:15 pm
Cost: £10.00
Do you need to understand how to raise finance for your business? Not sure what options are open to you or where to focus your efforts? This workshop will provide an overview of different finance options - grants, bank and equity. It will cover which types of finance are most appropriate to different types of businesses and how best to present your case to raise funds.
Marketing Strategy & Planning
Venue: The Boathouse Business Centre, Nene Parade, 1 Harbour Square WisbechDate: 23 October, 2012
Time: 9:30 am - 11:45 am
Cost: £10.00
This workshop will explore how to create a plan based on sound marketing strategy, including the need to turn ideas into products/services to satisfy the needs of real customers, and how to use market networks to your advantage.
Social Media for Business
Venue: South Fens Business Centre, Fenton Way ChatterisDate: 15 November, 2012
Time: 4:00 pm - 6:15 pm
Cost: £10.00
You may have set up Twitter, LinkedIn and Facebook accounts but are you actively using them as part of your marketing strategy? This workshop will provide an overview of the different social media available and guidance on how to utilise these tools for business.
