Communication & PR for Technology Businesses - April 2012

Positive media coverage is one of the most cost-effective ways of attracting the interest of potential customers, partners and investors. When managed successfully it can provide invaluable third party endorsement for early stage businesses and build confidence in your products and services.

The workshops will provide a hands-on practical session that will help entrepreneurs to improve their own communication or to understand what is required in order to direct someone else. Each workshop will cover:

* Preparing persuasive positioning statements
* Identifying key audiences and influencers
* Identifying key audiences and influencers
* Creating strong press releases * Raising profile with the media
* Communicating effectively with key audiences via print, broadcast and online channels

Who should attend: Anyone who is new to media and public relations with a product or service-based business they want to promote.

This project is supported by the ideaSpace Enterprise Accelerator Funding Programme.