How to sell B2B products in an internet world

The rise of the Internet has dramatically changed the marketing landscape, but does that really mean we should all be advertising on Facebook?

This wide-ranging and fact-filled presentation brings some much needed sanity to the discussion. It will be particularly relevant to medium-sized business-to-business companies seeking to improve their digital marketing.

• How can B2B advertisers adapt their marketing strategies to reflect the overriding importance of the web?
• Can anything replace traditional B2B advertising?
• Is social media relevant in B2B marketing?

Friday 14^th September 2012

11:45am - 12:45pm

Food and drink will be served after the event.

Agenda

• 1. Media change, people don`t: how the web has collided with the human mind
• 2. Google PPC & other online advertising: a hard-headed analysis of new media as an advertising platform
• 3. Facebook, Twitter & other social media: are they ever relevant in B2B?
• 4. Website & content strategies: how to build to increase sales

Stanton Shallcross is a full service marketing agency now largely focused on the internet, where they`ve helped many long term clients adapt to the developments of recent years. The company has been a significant player in business to business advertising since the late 1980s.